B2C lifecycle specialist

HIRED

Our client is a famous rewards marketplace that offers users encouragement for signing up for various products and services. They specialize in creating mutual value for advertisers through innovative advertising solutions.

The B2C lifecycle specialist will be responsible for developing, executing, and optimizing omnichannel lifecycle marketing campaigns across email, SMS, push notifications, and in-app messaging. The ideal candidate will have experience in CRM, mobile marketing, customer segmentation, and personalization, with a strong emphasis on data-driven decision-making, campaign performance analysis using Looker, and marketing automation.

Requirements:

• 5+ years of experience in mobile app marketing, CRM, lifecycle marketing, and omnichannel strategies.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent work experience).
• Strong knowledge of Braze for executing omnichannel marketing campaigns in a mobile-first business.
• Hands-on experience with dynamic content personalization using Liquid.
• Experience with mobile marketing channels, including push notifications, SMS, and in-app messaging.
• Experience with Looker or other business intelligence tools for tracking and analyzing customer data and campaign performance.
• Basic knowledge of front-end development (HTML, CSS, JavaScript) for email and in-app messaging customization.
• Ability to design, implement, and analyze A/B tests to optimize engagement strategies.
• Proven experience in improving customer experience and analyzing performance data.
• Excellent organizational skills, attention to detail, and communication skills.
• Excellent written and spoken English skills.

Nice to have:

• Experience with data visualization and reporting tools besides Looker, such as Tableau or Power BI.
• Experience with transitioning between marketing automation platforms and setting up new communication channels.
• Proficiency in SQL for extracting and analyzing customer data.

Responsibilities:

• Help create and run B2C marketing campaigns across email, SMS, push notifications, and in-app messaging.
• Set up and manage automated campaigns using CRM tools like Braze and Iterable to boost engagement at different customer stages.
• Ensure a smooth and consistent customer experience across all communication channels.
• Work with content, design, and support teams to maintain clear and effective messaging across channels.
• Partner with marketing teams to create engaging content for emails, push notifications, and mobile-focused platforms.
• Coordinate with the CRM team to align mobile marketing strategies with overall customer lifecycle plans.
• Use Looker to track customer data and campaign performance, focusing on app installs, engagement, and retention.
• Create dashboards and reports to monitor lifecycle marketing success.
• Analyze customer behavior and segmentation to enhance engagement and optimize campaign strategies.
• Make data-based recommendations to improve campaign effectiveness.
• Develop targeted customer segments based on behavior, lifecycle stage, and mobile interactions.
• Design personalized marketing journeys to boost engagement and customer retention.
• Implement A/B testing to improve messaging effectiveness and conversion rates.
• Use Liquid scripting for dynamic content personalization in emails and push notifications.
• Identify ways to automate CRM workflows and improve efficiency.
• Assist in platform migrations and the launch of new marketing channels.
• Work with engineers to enhance data flows and CRM tool integrations.

We offer:

• Remote work in an international company in the USA.
• Flexible paid time off (PTO).
• Competitive salary in the USD.
• Flexible working hours to help you manage your work/life balance.
• Support for on-site and remote.
• Career and professional growth.
• Warm and friendly attitude to every specialist.