B2B Content + Social Media Marketing Manager

Client: NDA (USA)

Location: remote (USA)

Employment: full-time 


When you choose to work with Ameware Group, you work with industry experts who are willing to share their knowledge and experience. You will be able to broaden your horizons by working in an open and supportive multicultural environment. We have a great relaxed atmosphere and a competitive salary.

Our client is a famous rewards marketplace that offers users encouragement to sign up for various products and services. They specialize in creating mutual value for advertisers through innovative advertising solutions.

As a B2B Content + Social Media Marketing Manager at our client's company, you will be essential to developing and implementing marketing initiatives that strengthen their brand, enhance audience engagement, and empower sales efforts.


Job description

Requirements:

  • 5+ years of experience in B2B marketing, specializing in social media strategy.
  • Proven experience in creating and managing strong B2B brands and running successful marketing campaigns.
  • Skilled in using HubSpot Marketing Hub and CRM (certifications are a bonus).
  • Experienced in handling LinkedIn and YouTube for B2B brands.
  • Skilled in using LinkedIn Ads and YouTube Ads to generate leads.
  • Good understanding of SEO, LinkedIn algorithms, and YouTube video optimization.
  • Great at writing LinkedIn posts, video scripts, and expert content.
  • Analytical thinker with experience using Google Analytics, HubSpot dashboards, Looker, and LinkedIn analytics.
  • Able to work in fast-moving B2B industries like SaaS, tech, or fintech.
  • Fluent oral and written English is a must.

Responsibilities:

  • Create and implement a content plan that matches the B2B buyer journey.
  • Oversee the creation of high-quality content like blog posts, whitepapers, case studies, eBooks, and newsletters.
  • Make sure content is SEO-friendly and shared on the right platforms.
  • Turn long content into social media posts, short videos, and LinkedIn articles.
  • Establish a strong brand presence on LinkedIn with both organic and paid content.
  • Create LinkedIn branding strategies for company executives.
  • Monitor engagement, follower growth, and lead conversions from LinkedIn campaigns.
  • Create a B2B YouTube strategy to highlight industry expertise and insights.
  • Manage the production of video content, such as interviews, explainer videos, and webinars.
  • Improve YouTube SEO (titles, descriptions, keywords, tags) for better visibility.
  • Review YouTube performance data to improve video marketing results.
  • Develop lead nurturing workflows and automated email series in HubSpot.
  • Improve lead segmentation, scoring, and tracking of the sales pipeline.
  • Design landing pages and CTAs that drive conversions for LinkedIn and YouTube campaigns.
  • Monitor marketing performance and campaign ROI with HubSpot analytics.
  • Test ABM (Account-Based Marketing) campaigns to target enterprise clients.
  • Create webinars and live video events to generate strong leads.
  • Coordinate marketing activities with sales strategies to improve lead conversion.

We offer:

  • Remote work in an international company in the USA.
  • Competitive salary in the USD.
  • Opportunity to manage your work/life balance.
  • Support for on-site and remote.
  • Career and professional growth.
  • Warm and friendly attitude to every specialist.