B2C Lifecycle & Automation Coordinator
Our client is a famous rewards marketplace that offers users encouragement for signing up for various products and services. They specialize in creating mutual value for advertisers through innovative advertising solutions.
The B2C Lifecycle & Automation Coordinator will be responsible for executing and optimizing omnichannel lifecycle marketing campaigns across email, SMS, push notifications, and in-app messaging. This role requires experience in CRM, mobile marketing, and customer engagement strategies, with a focus on data-driven decision-making and campaign performance analysis using Looker.
Requirements:
- 2-3 years of experience in CRM, lifecycle marketing, or mobile marketing in a B2C environment.
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Hands-on experience with CRM platforms such as Braze, Iterable, Customer.io, or Klaviyo
- Familiarity with mobile marketing channels, including push notifications, in-app messaging, and SMS.
- Experience with Looker for campaign performance tracking and data analysis
- Strong organizational skills and attention to detail for managing multi-channel campaigns.
- Ability to work with customer segmentation and create personalized marketing journeys.
- Experience with A/B testing and performance optimization.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent work experience.
- Excellent communication and collaboration skills.
- Good oral and written English is a must.
Nice to have:
- Experience in omnichannel marketing and campaign integration across multiple digital channels.
- Understanding of app user engagement strategies and retention techniques.
- Familiarity with marketing automation tools and workflows.
- Knowledge of additional data visualization tools beyond Looker.
Responsibilities:
- Develop and execute B2C lifecycle marketing campaigns across email, SMS, push notifications, and in-app messaging.
- Ensure a seamless and consistent customer experience across all touchpoints.
- Leverage CRM and mobile-specific data to create targeted customer segments and personalized campaigns.
- Work with the CRM team to integrate mobile marketing strategies into broader lifecycle workflows.
- Utilize Looker to track campaign performance, user engagement, and customer retention.
- Conduct A/B testing to refine messaging and improve conversion rates.
- Collaborate with content, design, and marketing teams to ensure effective messaging.
- Identify opportunities for automation and process improvement in CRM workflows.
We offer:
- Remote work in an international company in the USA.
- Flexible paid time off (PTO).
- Competitive salary in the USD.
- Flexible working hours to help you manage your work/life balance.
- Support for on-site and remote.
- Career and professional growth.
- Warm and friendly attitude to every specialist.