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Advertising Operations Engineer

Our client is a famous rewards marketplace that offers users encouragement for signing up for various games, products and services. They specialize in creating mutual value for their users and advertisers through innovative advertising solutions.

The Advertising Operations Engineer will handle and enhance advertising activities on a website, native app, and with partner publishers/advertisers. Reporting to the Head of Attribution and Optimization, the role focuses on ensuring accurate tracking and adherence to compliance standards, improving ad performance, and safeguarding user privacy and data integrity. This position requires expertise in mobile measurement platforms (MMPs), advanced data analysis, direct MMP interaction and direct client interaction.

Requirements:

  • 5+ years of experience in advertising operations, performance tracking link creation, multi event tracking or similar areas.
  • 5+ years of experience with Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, Tune, and Singular.
  • Knowledge of tracking mechanisms used in performance marketing such as CPA, CPL, CPI and CPE deal structures.
  • Expertise in ad tracking tools and platforms (such as Google Tag Manager, AppsFlyer, Tune, HasOffers, Singular and Adjust).
  • Experience designing and building the tracking links for multi-event conversion funnels for mobile advertising campaigns.
  • Deep comprehension of privacy rules and optimal methods for monitoring user data.
  • Implementing pixels and creating audiences on 3rd party platforms such as Meta, TikTok, AppLovin, Snap, etc…
  • Experience in coordinating with different teams and managing several projects concurrently.
  • Experience with reporting tools, in particular Looker
  • Strong analytical and problem-solving abilities.
  • Excellent communication and collaboration skills.
  • Attention to detail and ability to work independently.
  • Good oral and written English is a must.

Nice to have:

  • Familiarity with programmatic ad platforms and demand-side platforms (DSPs), including managing partner pixels.
  • Proficiency in SQL or similar data querying languages.
  • Understanding of web development technologies such as HTML, JavaScript, and CSS.
  • Experience working in a fast-paced, client-facing environment.

Responsibilities:

  • Set up and oversee ad tracking systems to track user interactions across the website, native app, and partner platforms (such as Adjust, AppsFlyer, Singular, Branch, etc.).
  • Detect and address any tracking issues or inconsistencies to guarantee precise data collection and reporting.
  • Work closely with cross-functional teams—marketing, customer service, business development, and analytics—to synchronize ad operations and accurate tracking of each marketing channel (such as, user acquisition, user retention, advertiser performance, and such) with overall business objectives.
  • Proactively create and monitor dashboards to spot potential tracking problems.
  • Create alerting system to ensure immediate response to any tracking disruptions
  • Ensure adherence to privacy laws and industry standards for user data tracking and reporting.
  • Develop and update documentation related to ad tracking procedures and processes.
  • Technical support for ad operations, including diagnosing and fixing tracking issues.
  • Manage and optimize mobile advertising campaigns, leveraging MMPs for accurate attribution and performance tracking.
  • Collaborate with clients and internal account management teams to provide expert guidance on campaign strategies and MMP best practices.
  • Troubleshoot tracking and attribution discrepancies, working closely with MMP support teams when necessary.
  • Regularly assess and review ad campaign performance, offering suggestions for enhancements.
  • Collaborate on designing and overseeing dashboards and reports to track essential ad operations metrics, and communicate findings to stakeholders.
  • Stay up-to-date with industry trends, platform updates, and new technologies in the mobile advertising space.

We offer:

  • Remote work in an international company in the USA.
  • Flexible paid time off (PTO).
  • Competitive salary in the USD.
  • Flexible working hours to help you manage your work/life balance.
  • Support for on-site and remote.
  • Career and professional growth.
  • Warm and friendly attitude to every specialist.




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