Ad Operations Specialist

Our client is a famous rewards marketplace that offers users encouragement for signing up for various products and services. They specialize in creating mutual value for advertisers through innovative advertising solutions.

The Ad Operations Specialist will handle and enhance advertising activities on a website, native app, and with partner publishers/advertisers. Reporting to the Head of Attribution and Optimization, the role focuses on ensuring accurate tracking and adherence to compliance standards, improving ad performance, and safeguarding user privacy and data integrity. This position is key in crafting and executing strategies for tracking and remediation to improve ad effectiveness and the overall user experience.

Requirements:

• 2+ years of experience in digital marketing, ad operations, or similar areas.
• Direct ad ops experience, specifically with MMPs like AppsFlyer, Adjust, and or Singular
  
• Knowledge of tracking mechanisms used in the advertising and marketing sectors.
• Expertise in ad tracking tools and platforms (such as Google Analytics, Adobe Analytics, and tag management systems).
• Deep comprehension of privacy rules and optimal methods for monitoring user data.
• Experience in coordinating with different teams and managing several projects concurrently.
• Strong analytical and problem-solving abilities
• Excellent communication and collaboration skills.
• Attention to detail and ability to work independently.
• Good oral and written English is a must.

Nice to have:

• Familiarity with programmatic ad platforms and demand-side platforms (DSPs), including managing partner pixels.
• Proficiency in SQL or similar data querying languages.
• Understanding of web development technologies such as HTML, JavaScript, and CSS.

Responsibilities:

• Set up and oversee ad tracking systems to track user interactions across the website, native app, and partner platforms (such as Adjust, AppsFlyer, Singular, Branch, etc.).
• Detect and address any tracking issues or inconsistencies to guarantee precise data collection and reporting.
• Work closely with cross-functional teams—marketing, customer service, business development, and analytics—to synchronize ad operations with overall business objectives.
• Proactively create and monitor dashboards to spot potential tracking problems.
• Ensure adherence to privacy laws and industry standards for user data tracking and reporting.
• Develop and update documentation related to ad tracking procedures and processes.
• Technical support for ad operations, including diagnosing and fixing tracking issues.
• Collaborate with partner publishers and advertisers to guarantee correct execution and monitoring of ad campaigns.
• Regularly assess and review ad campaign performance, offering suggestions for enhancements.
• Collaborate on designing and overseeing dashboards and reports to track essential ad operations metrics, and communicate findings to stakeholders.

We offer:

• Remote work in an international company in the USA.
• Flexible paid time off (PTO).
• Competitive salary in the USD.
• Flexible working hours to help you manage your work/life balance.
• Support for on-site and remote.
• Career and professional growth.
• Warm and friendly attitude to every specialist.